To establish a level above commodity pork, Prairie Fresh introduced proprietary technology to analyze their most premium cuts. We built an entirely new brand around this new standard: Prairie Fresh USA Prime.
To reach millennial moms concerned about modern agriculture, we tapped Corteva’s own millennial mom scientists. By sharing their perspectives on food and farming in a multitouch digital program, they brought more balance to online conversations.
We had 90 days to launch the first major new seed brand in four decades. That was challenge enough — then the pandemic hit. Happily, great ideas find a way. Somethime they even earn BEST OF SHOW at NAMA!
Pioneer is one of most iconic agricultural brands in America. So much so that farmers believed they already knew everything about them. But we showed our audience there is far more to Pioneer than they thought.
Corteva Agriscience wanted to connect with urban millennials to explain modern agriculture. Together, we created a podcast that reveals how farming is at the core of today’s most complicated issues like immigrant labor, suicide, trade wars and climate change.
As the leading global supplier of social media safety solutions, Crisp asked us to reimagine their brand to convey a more high-end feeling to help them create the proper expectation with new clients. We developed a new position and entirely new brand look.
Zoro, a subsidiary of W.W. Grainger, sells industrial supplies and business products online. Our debut work drives Zoro’s name recognition in this competitive category, showcasing how even mundane items become remarkable when every part plays a part.
Women make most pest control purchases. And they don’t just dislike bugs; they feel a visceral, primal reaction to things like termites. They want them dead, painfully would be fine. So we gave them exactly what they wanted …