Creativity makes strategy irresistible.

After more than 100 years, Cobb wanted to evolve their branding and assert their science-driven credentials as the leading poultry genetics company.

To celebrate our Milwaukee based agency’s fifty years, we designed a Celebratory 6-pack. And this frosty promotion earned a 100% open rate.

To introduce the foodservice channel to new McCain Mini Mashers™ potato bites, we hyped a cooking competition between up-and-coming chefs and titans of the culinary world with the championship rounds held LIVE at the National Restaurant Association Show!

Before expanding into traditional retail grocers, Farmers Hen House asked us to update their charming packaging without alienating current customers.

TEMPO asked us to rebrand their organization’s graphics. Given the importance of what they do, we did that, then added something more: an award-winning documentary to share their mission.

Prairie Fresh® controls the entire production process – from farms to processing to distribution. That makes all the difference. 

Before we could help McCain Foodservice Solutions launch their first new brand in years, we had to name it and brand it.

To make the product-based innovation of this dairy based sports drink truly resonate, we added emotion and a call to action focused on its all-natural foundation.

The numbers on veterinarian suicide are staggering, We created work and helped launch a 501c3 to address the crisis.

To find a jersey sponsor, we used power forward Giannis Antetokounmpo’s size 16 Nikes to help global CMOs understand the size of the Bucks’ global footprint.

Acuity Insurance has long nurtured a people-first culture. We made that the heart of their new brand campaign.

As the first new herbicide in a decade, DuraCor needed to earn attention from cattle ranchers. To do that, we made them rethink their occupation.

To establish a level above commodity pork, Prairie Fresh introduced proprietary technology to analyze their most premium cuts. We built an entirely new brand around this new standard: Prairie Fresh USA Prime.

This personal finance platform puts investing, borrowing and banking right in your hand. But a crowded category made brand awareness critical for continued growth.

To build a more emotional connection for the well-known Zoetis portfolio of animal health products, we built powerful messaging around an insight that truly resonated with our audience.

This was the ultimate “clean sheet of paper” exercise: creating a new snack bar with a philanthropic purpose. It just needed, well, everything a modern brand needs.

To reach millennial moms concerned about modern agriculture, we tapped Corteva’s own millennial mom scientists. By sharing their perspectives on food and farming in a multitouch digital program, they brought more balance to online conversations.

We had 90 days to launch the first major new seed brand in four decades. That was challenge enough — then the pandemic hit. Happily, great ideas find a way. Sometimes they even earn BEST OF SHOW at NAMA!

Pioneer is the iconic American agricultural brand. So much so that farmers believed they already knew everything about them. But we showed our audience there is far more to Pioneer.

We collaborated with Mobcraft Brewing, a Milwaukee brewer of crowdsourced beer, to name and create a brand identity for a basic lager beer. The result was a real crowd-pleaser.

Corteva Agriscience wanted to connect with urban millennials to explain modern agriculture. Together, we created a podcast that reveals how farming is at the core of today’s most complicated issues like immigrant labor, suicide, trade wars and climate change.

As the leading global supplier of social media safety solutions, Crisp asked us to reimagine their brand to convey a more high-end feeling to help them create the proper expectation with new clients. We developed a new position and entirely new brand look.

It started as a simple hospitality request but we built it into a celebration of a local NBA legend and a new revenue stream to support his work in our community.

Zoro, a subsidiary of W.W. Grainger, sells industrial supplies and business products online. Our debut work drives Zoro’s name recognition in this competitive category, showcasing how even mundane items become remarkable when every part plays a part.

Women make most pest control purchases. And they don’t just dislike bugs; they feel a visceral, primal reaction to things like termites. They want them dead, painfully would be fine. So we gave them exactly what they wanted …