Six wrestlers, six unique cans.
We created illustrations and can designs to match the color schemes of the various stars. From the Russian Beast to Red Goldstein, every wrestler appeared in each colorful six-pack.
Social activation embedded on every can.
We integrated a Snapcode, similar to a QR code, which automatically brought up the associated Snapchat lens we created for each can. After scanning, fans could share photos and videos of themselves ‘wearing’ their favorite wrestler’s signature mask.
Have Snapchat? Try it for yourself. Open it on mobile and scan one of our codes below.
One night, one event, one sold out brewing run.
We launched the brand at Milwaukee’s Weird Fest, where the Lucha Libre wrestlers’ ring took center stage. Sharing the app at this one-night event with no paid media generated 29,500 views and 1,612 shares. In case you’re curious, the Russian Beast was the clear fan favorite. MobCraft has since brewed an unheard-of second run.