Six wrestlers, six unique cans
We created illustrations and can designs to match the color schemes of the various stars. From the Russian Beast to Red Goldstein, every wrestler appeared in each colorful six-pack.
Social activation embedded on every can
We integrated a Snapcode, similar to a QR code, which automatically brought up the associated Snapchat lens we created for each can. After scanning, fans could share photos and videos of themselves ‘wearing’ their favorite wrestler’s signature mask.
Have Snapchat? Try it for yourself. Open it on mobile and scan one of our codes below.