An elegant, precise and purposeful logo
The singular horizontal line that divides the two halves of the letterforms represents the inexorable vigilance power of Crisp’s always-on AI. Creating shadows under that line lends the logo dimension and strength.
A comprehensive style guide drives brand consistency
We created an online style guide to inform Crisp’s internal team in Leeds, along with its risk analysts and representatives around the globe. We update this guide regularly, evolving as new needs arise to ensure brand consistency in voice and look.
Creating an original on-brand photo library
Over two days in Chicago, we generated more than 300 black-and-white images for advertising, social media and presentation decks. Using motion blur and select focus, the shots capture a distinctive look of mobile tech in constant motion.
Expressing the new brand at every touchpoint
While we introduced the new look at an offsite company meeting, a makeover team removed every vestige of the old branding from the office, so that when everyone returned, the new Crisp brand shone from every wall and every desk.