In a crowded market, food brands must stand out quickly. We work to position and reposition brands to match the needs and wants of their specific audiences, whether consumer, B2B channel or even internal.
Our Food & Beverage Client Partners
THE GOOD MINUTE PODCAST SERIES:
WHERE F&B MARKETING LEADERS SHARE THEIR GOOD.
We believe today’s food and beverage brands must define their good, then make that good known. So we talk to all sorts of marketing leaders about how they do just that. We also keep things short because hey, we’re all busy.
Tyler Groeneveld, Corteva Agriscience
Hear how innovations in crop seed production have advanced to better serve changing consumer demand for both healthier oils and proteins with Tyler Groeneveld, North America Director of Grains and Oils.
Enjoy more episodes.
Engaging a youth market with good.
Episode 9: Tariq Hassan
Chief Marketing and Customer Experience Officer, McDonald’s
Grow more food with less resources
Episode 8: Jonathan Webb
Founder and CEO, AppHarvest
More sustainable food system
Episode 7: Penny Andino
Head of Marketing, Justin’s Brand
Grow food where people are
Episode 6: Karuna Rawal
Chief Marketing Officer, Nature’s Fynd
Embracing new tech on the farm
Episode 5: Jenni Tilton-Flood
Dairy Farmer, Cabot Creamery Co-operative
Episode 4: Sarah Healy
SVP Marketing, Cabot Creamery Co-operative
Telling a good story for a dairy co-op
Episode 3: Joe Prewett
Executive VP of Brand, Tillamook
Upcycling to create a sports drink
Episode 2: Michelle McBride
Chief Executive Officer, GoodSport
Purpose is a critical ‘good’ for building modern brands.
Sales messages drive sales. And increasingly, so do brand messages around purpose. As the nation’s #1 agrimarketing agency for decades, we grew up in the food supply chain: the source for so many of the good stories that today’s consumers value.
And they do value this good: a study from our very own Intel Distillery shows that adopting an ESG policy adds 1.5% growth every year.
3 places we find your brand’s ESG ‘good.’
Most brands invest in their supply chains, whether optimizing sourcing, innovating production, or reducing packaging and water consumption. Any of these provide “good” stories your audience wants to hear. What untapped assets lie in your brand’s supply chain?
Strategic partnerships can stretch budgets and accelerate results. Public-private partnerships and industry affiliations along the supply chain often focus on purpose and create “good.” Where has your brand partnered? Where can it?
Brand stories form whether nurtured or not. Simple desktop searches can reveal what your audience values and what they already say about your brand. This can help identify untapped opportunities. Who is talking about your brand and what are they saying?
Tracking trends in food production since 2012.
Bader Rutter’s Intel Distillery team catalogues input from the top 1,500 voices in food, beverage and ag seven days a week. We analyze and share these emerging topics and trends every week in our e-newsletter Friday by Noon.
We can help you and your organization keep up with food production trends. For information about custom newsletters or leveraging our deep databases, contact Nick Praznowski, Intel Distillery Director, or Liam Boyle, business development lead.
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