WE DEFINE YOUR BRAND’S ‘GOOD’ AND MAKE IT KNOWN.
In a crowded market, food brands must stand out quickly. We work to position and reposition brands to match the needs and wants of their specific audiences, whether consumer, B2B channel or even internal.
Our Food & Beverage Client Partners
THE GOOD MINUTE PODCAST SERIES:
WHERE F&B MARKETING LEADERS SHARE THEIR GOOD.
We believe today’s food and beverage brands must define their good, then make that good known. So we talk to all sorts of marketing leaders about how they do just that. We also keep things short because hey, we’re all busy.
FEATURED EPISODE:
Bas Smit,
Barry Callebaut Group
As chief marketing innovation officer of the world’s biggest cocoa company, Bas Smit is helping redefine candy bars in the U.S. as a healthy indulgence with their “Second Gen” chocolate. Hear why he considers this the first true category innovation in 150 years.
Enjoy more episodes
Purpose is a critical ‘good’ for building modern brands.
Sales messages drive sales. And increasingly, so do brand messages around purpose. As the nation’s #1 agrimarketing agency for decades, we grew up in the food supply chain: the source for so many of the good stories that today’s consumers value.
And they do value this good: a study from our very own Intel Distillery shows that adopting an ESG policy adds 1.5% growth every year.
3 places we find your brand’s ESG ‘good.’
Most brands invest in their supply chains, whether optimizing sourcing, innovating production, or reducing packaging and water consumption. Any of these provide “good” stories your audience wants to hear. What untapped assets lie in your brand’s supply chain?
Strategic partnerships can stretch budgets and accelerate results. Public-private partnerships and industry affiliations along the supply chain often focus on purpose and create “good.” Where has your brand partnered? Where can it?
Brand stories form whether nurtured or not. Simple desktop searches can reveal what your audience values and what they already say about your brand. This can help identify untapped opportunities. Who is talking about your brand and what are they saying?
Tracking trends in food production since 2012.
Bader Rutter’s Intel Distillery team catalogues input from the top 1,500 voices in food, beverage and ag seven days a week. We analyze and share emerging topics every week in our e-newsletter Plated by Bader Rutter.
We can also help your organization keep up with food production trends through custom newsletters or leveraging our deep databases. Contact Nick Praznowski, Intel Distillery Director, or Liam Boyle, business development lead.