To introduce this product to the foodservice channel, we hyped an Epic cooking competition pitting up-and-coming chefs against titans of the culinary world.

To establish a level above commodity pork, Prairie Fresh introduced proprietary technology to analyze its most premium cuts. We built an entirely new brand around this new standard: Prairie Fresh USA Prime®.

Before expanding into traditional retail grocers, Farmers Hen House asked us to update their charming packaging without alienating current customers.

Before we could help McCain Foodservice Solutions launch their first new brand in years, we had to name it and brand it.

We gave this dairy-based sports drink an emotional campaign with a call to action focused on their unique, all-natural foundation.

This was the ultimate “clean sheet of paper” exercise: creating a new snack bar with a philanthropic purpose. It just needed, well, everything a modern brand needs.