Defining “Good” Delivers ROI
Our research shows that adopting an ESG Policy delivers bottom-line growth for food companies.
To determine whether defining your “good” delivered any ROI, Bader Rutter’s Intel Distillery analyzed the top 30 publicly traded Food/Bev/Ag companies in the U.S. Among other insights, the study showed that food and beverage brands with ESG policies outperformed the food industry as a whole over the past 20 years. Specifically, staying committed to promoting their “good” delivered additional revenue per year.
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Brand Leaders Share Their Good
An ever-growing collection of insights where food and beverage leaders share how their brands’ define “good” and make their good known. Delivered in 60 tight seconds because we know you’re busy. Get right into the good stuff with The Good Minute.
Embracing youth culture
Episode 9: Tariq Hassan
Chief Marketing & CX Officer, McDonald’s
Grow more food with less resources
Episode 8: Jonathan Webb
Founder and CEO, AppHarvest
More sustainable food system
Episode 7: Penny Andino
Head of Marketing, Justin’s Brand
Grow food where people are
Episode 6: Karuna Rawal
Chief Marketing Officer, Nature’s Fynd
Embracing tech on the farm
Episode 5: Jenni Tilton-Flood
Dairy Farmer, Cabot Creamery Co-operative
Promoting B
Corp status
Episode 4: Sarah Healy
SVP Marketing, Cabot Creamery Co-operative
Telling a good story in dairy
Episode 3: Joe Prewett
Executive VP of Brand, Tillamook
Upcycling a sports drink
Episode 2: Michelle McBride
Chief Executive Officer, GoodSport
3 places to find your brand’s ‘good.’
If you are just beginning to define the most compelling “good” to make known for your brand, here are three places to start.
Almost every brand has invested in its supply chain recently, whether optimizing growing and sourcing, innovating manufacturing and production, or reducing packaging and water consumption. All these investments provide a story of “good” your audience wants to hear. What latent assets lie in your brand’s supply chain?
Long ago, the food community learned the power of partnerships to stretch budgets and accelerate results. Today, these relationships often focus on purpose. Public-private partnerships and large-scale industry affiliations along the supply chain can enable social good. Where has your brand partnered? Where might it?
Brand stories form whether you nurture them or not. Simple desktop searches or more extensive audits reveal what people already say about your brand. This can help identify untapped opportunities and suggest new ones that align with your audiences’ values. Who is already talking about your brand and what are they saying?
Our Food & Beverage Client Partners
Six days a week since 2012, the Bader Rutter team has systematically analyzed input from the top 1,500 voices in the food and beverage industry, cataloging and assessing the content. Our weekly newsletter provides perspective on emerging topics and trends that will drive the food production system.