Tracy Hostetler on selling to restaurants by helping them

As Vice President of Marketing for McCain Foods’ $3.5B North America Potato business unit, Tracy Hostetler manages the P&L, growth and strategic development of the company’s largest profit center. She leads the Brand, Innovation, Insights, Integrated Marketing, and Commercial Planning functions across both retail and foodservice, achieving two years of record top- and bottom-line growth as well as market share gains across all channels Oh, and one of the marketing partners she oversees is Bader Rutter. And we’re damned glad of that.

Tracy brings over 20 years of expertise in portfolio strategy, breakthrough communications, brand & product innovation, and in-market activation across both retail and foodservice channels.

Prior to McCain, she held marketing leadership roles with Perdue Foods and Kellogg’s, along with earlier experience at CPG powerhouses such as McCormick & Company, Kraft Foods, and Johnson & Johnson.

Tracy credits her career focus on the CPG and B2B food worlds to growing up with a grandfather who was a chef and sitting next to his La-Z-Boy chair watching Julia Child together.

Learn more about McCain Potatoes