McCain Mini Mashers™

An EPIC product launch to restaurant operators

Introducing McCain Mini Mashers™.

McCain, the world’s largest manufacturer of frozen potato products, needed to intrigue the foodservice channel with its newest innovation. Tasty and versatile, these little potato bites work all across the menu.

Then, we got the industry talking with an EPIC Throwdown.

Part product intro, part recipe generation, part chef endorsement and all epic, this two-month-long celebration of McCain Mini Mashers™ helped McCain connect with operators and culminated at the floor of the world’s biggest restaurant show. Over four days, we attracted culinary celebrities, prime coverage across trade channels and, most importantly, almost 700 leads for McCain Foodservice.

Four chefs in four cities over four weeks.

We identified four rising star chef/restaurant owners across North America and challenged them to compete by creating new themed recipes using McCain Mini Mashers™. And we captured all of it as shareable content.

Generating inspiration … and plentiful competition.

Every week, we uploaded the chefs’ recipe videos to our dedicated website and promoted them across email and social channels. The EPIC Throwdown created a month long celebration of McCain Mini Mashers™ with content that empowered sales, engaged operators and re-energized McCain Foodservice.

A final EPIC Throwdown, LIVE at the NRA Show!

The winning chefs squared off against nationally recognized celebrity chefs in live events held on the convention floor. Emceed by celebrity culinary host Billy Harris, the action played to show attendees and streamed across Facebook live. Every step of the action generated valuable web and social content, along with collateral that McCain Foodservice’s Sales and Broker teams can share with customers.

By the numbers.

Was it successful? Yes, by all measures. But the biggest proof might be that before we even left the trade show floor on the final day, the client asked us to secure twice as much floor space for their next show appearance.

We’re already excited.