Speaking to global brand CMOs, one at a time
Before we could pitch the two-dozen brands we targeted, we had to earn each CMO’s attention. We also had to make them welcome a conversation with us over the hundreds of others vying for their attention and endorsement dollars. We created a singular presentation showing them exactly what a sponsorship might look like.
We have a winner. A few winners, actually.
The branded boxes started multiple conversations between brands and the team. While Motorola took the jersey patch sponsorship, the Bucks also signed four additional non-jersey deals. Ultimately, this was an incredibly beautiful and inventive direct mail piece that produced remarkable results.