M1 Finance

Driving awareness and name recognition in a crowded segment.

For M1 Finance’s first foray into video, the challenge was clear:

establish the brand name in the minds of its ideal audience. The limitations of pandemic production helped inspire a breakthrough graphic mnemonic that drives the M1 name in these clever testimonials.

These brand ads represent another major milestone for M1.

To engage the internal audience that was so critical to M1’s meteoric growth, we convinced their founder/CEO Brian Barnes to appear in an ad as well. Candidly, we think he nailed it.

The setup also simplified adapting to various video formats.