Seth Goldman on launching a new brand in short order

A visionary entrepreneur and sustainability advocate, Seth Goldman is the founder and CEO of Just Ice Tea. A leader committed to environmental and social responsibility from his early days as a socially responsible mutual fund company investor, Seth co-founded Honest Tea in 1998, a brand known for its organic ingredients and fair-trade practices. Under his leadership, Honest Tea became a prominent player in the beverage industry before being acquired by The Coca-Cola Company in 2011.

When Coca Cola discontinued the Honest brand in 2022, Seth reassembled his team and launched Just Ice Tea: an organic tea made with real ingredients and no artificial sweeteners. His passion for ethical sourcing and environmental sustainability drives the company’s mission and makes vivid positive community impact in the tea gardens of Mozambique.

Learn more about Just Ice Tea