Tariq Hassan on engaging a youth market with good

Chief Marketing and Customer Experience Officer leads the global marketing strategy and efforts to enhance the customer journey across the iconic brand. With a reputation for driving innovation and creating dynamic, customer-centric campaigns, Tariq oversees McDonald’s marketing, brand strategy, media relations, and digital transformation initiatives, balancing the demands of appealing to the younger market while staying true to its core values. Yes, it is a big job.

Prior to joining McDonald’s, Tariq held senior marketing roles at companies such as Petco and Bank of America, where he gained extensive experience in brand management and customer engagement. He began his career as a strategic planner for leading advertising agencies. Endlessly fascinated by people, Tariq focuses on leveraging data and insights to create personalized experiences that resonate with diverse audiences. Under Tariq’s guidance, McDonald’s continues to evolve in the mobile age, fostering stronger connections with customers and reinforcing its position as a global leader in the fast-food industry.

Get the McDonald’s app