Sadira Furlow on expanding the brand mission

Sadira Furlow is the chief brand officer at Tony’s Chocolonely, a Dutch company dedicated to producing ethically sourced chocolate and ending exploitation in the cocoa industry. In her role, Furlow leads the creative and global communications teams to shape the brand’s identity and long-term strategy.

Before joining Tony’s Chocolonely, Furlow served as chief marketing officer at Happy Money, a fintech company focused on financial wellness. Furlow was instrumental in establishing the brand and promoting a human-centered approach to finance.

Earlier in her career, Furlow held significant positions at PepsiCo, where she revitalized multiple iconic brands, notably, with the launch of LIFEWTR and the development of the viral “PuppyMonkeyBaby” Super Bowl campaign for Mountain Dew.

Furlow has long been recognized for her innovative marketing approach. She was named a brand genius by Adweek and listed among AdAge’s Women to Watch.

Furlow’s diverse experience spans managing billion-dollar brands to scaling startups, consistently delivering performance with purpose. Her leadership at Tony’s Chocolonely reflects her commitment to impactful, mission-driven marketing. And chocolate. Such a sweet gig …

Learn more about Tony’s Chocolonely