Naming and Designing a New Food Brand.

Creating a distinctive new brand.

When McCain Foodservice Solutions developed a unique new line of plant and vegetable shareables, they needed an equally unique and ownable name.

And a new look.

Basically, they needed a brand.

So, we wrote the book …

We started by developing names.
Lots of names.

We chose our favorite name and made it 100% our own.

Then we built the brand.

We created the look feel, tone, fonts, colors, iconography; all of it celebrating the playful, vibrant fun of these delicious new takes on menu favorites.