Making death contagious for dealers.
Bluetooth earbuds that shared the sounds of dying termites, miniature coffins filled with customizable sales materials: at every turn, we encouraged the dealers to make this Deader Than Dead Tour personal. And did they ever …
One look, many messages.
We created a customizable, headline-driven print campaign with one simple graphic treatment. Then we shared the materials, allowing the dealer network to customize and localize the messages.
And many posts too.
We brought the same local dealer customization approach to social, providing Facebook and Twitter formats and suggested headlines to be shared far and wide online.