Telling a scientific story. With scientists.
We hit the road with the farmer/podcast host and a custom-built mobile studio to interview Pioneer’s far-flung team of scientists on location. These first-person explanations of the new advances make for surprisingly compelling listening, even to non-salespeople.
Taking sales education on the road.
We needed a new way to focus the sales force’s attention on Pioneer’s innovative, forward-focused R&D. We started with a teaser campaign of monthly communications, each focused on just one detail of the Corn Revolution story. But the final mailing got their attention: a car-friendly Google Mini with instructions on how to use it to reach the new weekly podcast.
Putting it all online.
Finally, we created a web experience that made viewing and downloading the podcasts simple and intuitive. And rather good-looking too.