Moms want to talk to other moms, not big ag
We supported the Plate-Wise blog with social media posts, native advertising, SEM, SEO and visual assets designed to deliver credible communication, not corporate messaging. Creatively, we styled our content’s look, tone and feel to platforms like PopSugar and Refinery29 where millennial moms get most of their food and lifestyle information.
Putting the information where and when she wants it
Our extensive online presence met moms where they were, whether searching Google, scrolling through social media or reading their favorite online outlets. We leveraged SEO and SEM to optimize our work and its placements. We also used insights from Bader Rutter’s The Intel Distillery to plan our editorial calendar around trending topics from the industry’s most influential voices.
Making corporate advocacy personal
We created 18 blog posts, each rich with visual elements. Our programmatic buy shared this content across 4,000 sites, which really boosted its impact. We earned 2.3 million impressions, more than doubled industry benchmarks for CTR and earned an enviable 3:27 average time on-site, which signified moms valued our content.
Click the link below for an example of one of our more popular posts.