Cobb
A direction-setting brand transformation.
To capture its evolution from a major chicken breeder into the poultry genetics leader, we updated the Cobb brand with a forward-looking design refresh. We started by creating a new positioning strategy of the Cobb Edge:
COBB IS ALWAYS ON THE EDGE
OF SOMETHING BIG.
Then we created a new look that showcases Cobb’s science-driven credentials and builds on its relentless drive for improvement.
One brand style guide to drive consistency
A comprehensive brand book is invaluable for maintaining the brand across every touchpoint. Here are a few key sample pages from our new document.
Our debut at 2024 IPPE
We debuted the revitalized Cobb brand at the industry’s biggest trade show, the International Production and Processing Expo. Since then, we’ve rolled out the new branding to every touchpoint, establishing a clean, forward-looking image emblematic of where Cobb will continue to grow during the years ahead as its business transformation continues.
