Acuity Insurance

Leading with the heart.


As a super-regional brand, Acuity Insurance needed to generate awareness among large, well-known competitors that outspend them 10:1. But how could they create meaningful differentiation in a commodity category?


As a mutual insurance company owned entirely by their policyholders, Acuity has a longstanding ethos of “people first.” Their culture is their difference; truly caring about what’s most meaningful to their customers.

We launched our campaign with television advertising, supported by a robust digital program.