As a super-regional brand, Acuity Insurance needed to generate awareness among large, well-known competitors that outspend them 10:1. But how could they create meaningful differentiation in a commodity category?
As a mutual insurance company owned entirely by their policyholders, Acuity has a longstanding ethos of “people first.” Their culture is their difference; truly caring about what’s most meaningful to their customers.
Our campaign launched with this first spot in early October 2021. A second spot will break later in the Fall.