Prairie Fresh #MakingMealtimes
To build the Prairie Fresh brand, we focused on pork’s role in helping people get more out of mealtimes.
Too many people simply don’t know how to cook pork. Though its benefits are relevant and recognized—lower fat, versatility, smaller carbon footprint—pork gets passed over for more familiar meat options. Facts alone weren’t compelling; we needed to inspire people to use it.
The pandemic-fueled social isolation aligned with our larger brand story: Prairie Fresh pork provides more than dinner; it provides the emotional anchor for sharing mealtimes with others. We presented recipe ideas, adding the emotional seasoning of connection to everyone.
To build the Prairie Fresh brand, we focused on pork’s role in helping people get more out of mealtimes.
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Pioneer wanted a content-heavy email campaign to reach their 3,000+ sales force. Knowing these reps spend most workdays in their cars, we suggested a podcast series. In less than a month, we produced eight episodes that feature Pioneer experts explaining their innovative science.
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