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McCain Mini Mashers™
To introduce the foodservice channel to new McCain Mini Mashers™ potato bites, we hyped a cooking competition between up and coming chefs and titans of the culinary world with the championship rounds held LIVE at the National Restaurant Association Show!
Prairie Fresh #MakingMealtimes
To build the Prairie Fresh brand, we focused on pork’s role in helping people get more out of mealtimes.
Engaging fans with tech-enabled packaging.
MobCraft Brewing: Packaging provides a tremendous untapped marketing platform. Personalizing it with social digital technology takes it to the next level.
Pfizer Animal Health
Pfizer Animal Health, Dairy: To re-ignite plateauing sales, we focused on veterinarians to drive recommendations to dairy producers.
Zoetis
Things get technical very quickly when trying to explain poultry pharma solutions. To sell their complex, vertically integrated offerings, we focused on the ultimate benefit: healthier chickens on the farm mean tastier chickens on the table. And better eggs too. This minor change drove a major innovation for the look of our work, earning industrywide notice.