To introduce the foodservice channel to new McCain Mini Mashers™ potato bites, we hyped a cooking competition between up and coming chefs and titans of the culinary world with the championship rounds held LIVE at the National Restaurant Association Show!
How does a forklift earn a spot on Fast Company’s 2019 Most Innovative Companies list? The Bader Rutter PR team promoted Raymond’s forward-focused VR simulator program, not only getting them on this list but earning an invite to SXSW too!
Things get technical very quickly when trying to explain poultry pharma solutions. To sell their complex, vertically integrated offerings, we focused on the ultimate benefit: healthier chickens on the farm mean tastier chickens on the table. And better eggs too. This minor change drove a major innovation for the look of our work, earning industrywide notice.
Pioneer wanted a content-heavy email campaign to reach their 3,000+ sales force. Knowing these reps spend most workdays in their cars, we suggested a podcast series. In less than a month, we produced eight episodes that feature Pioneer experts explaining their innovative science.