Prairie Fresh #MakingMealtimes
To build the Prairie Fresh brand, we focused on pork’s role in helping people get more out of mealtimes.
Prairie Fresh #MakingMealtimes
Selling pork by celebrating connection.
Challenge
Too many people simply don’t know how to cook pork. Though its benefits are relevant and recognized—lower fat, versatility, smaller carbon footprint—pork gets passed over for more familiar meat options. Facts alone weren’t compelling; we needed to inspire people to use it.
Solution
The pandemic-fueled social isolation aligned with our larger brand story: Prairie Fresh pork provides more than dinner; it provides the emotional anchor for sharing mealtimes with others. We presented recipe ideas, adding the emotional seasoning of connection to everyone.
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