Too many people simply don’t know how to cook pork. Though its benefits are relevant and recognized—lower fat, versatility, smaller carbon footprint—pork gets passed over for more familiar meat options. Facts alone weren’t compelling; we needed to inspire people to use it.
The pandemic-fueled social isolation aligned with our larger brand story: Prairie Fresh pork provides more than dinner; it provides the emotional anchor for sharing mealtimes with others. We presented recipe ideas, adding the emotional seasoning of connection to everyone.
Prairie Fresh #MakingMealtimes
To build the Prairie Fresh brand, we focused on pork’s role in helping people get more out of mealtimes.
How does a forklift earn a spot on Fast Company’s 2019 Most Innovative Companies list? The Bader Rutter PR team promoted Raymond’s forward-focused VR simulator program, not only getting them on this list but earning an invite to SXSW too!
Things get technical very quickly when trying to explain poultry pharma solutions. To sell their complex, vertically integrated offerings, we focused on the ultimate benefit: healthier chickens on the farm mean tastier chickens on the table. And better eggs too. This minor change drove a major innovation for the look of our work, earning industrywide notice.
Pioneer wanted a content-heavy email campaign to reach their 3,000+ sales force. Knowing these reps spend most workdays in their cars, we suggested a podcast series. In less than a month, we produced eight episodes that feature Pioneer experts explaining their innovative science.