Activation and personalization embedded on every can.
We integrated a Snapcode, similar to a QR code, which automatically brought up the associated Snapchat lens we created for each can. After scanning, fans could share photos and videos of themselves ‘wearing’ their favorite wrestler’s signature mask.
Have Snapchat? Try it for yourself. Open it on mobile and scan one of our codes below.
One night, one event, one sold out brewing run
We launched the brand at Milwaukee’s Weird Fest, where the Lucha libre wrestlers’ ring took center stage. Sharing the app at this one-night event with no paid media generated 3,856 views, 2,387 plays and 193 shares. If you’re wondering, the Russian Beast was the clear fan favorite. MobCraft has since brewed an unheard-of second run.