Eight different businesses, eight different stories, one common thread.
Currently wrapping our second round of production, we created one long form, four :30’s, and four :15’s from each of our eight businesses, along with a large library of still photos to use across social media, email, digital and on the website. Here are some samples of that content.
Targeted media, targeted messaging.
We launched Crafted across a range of social media platforms: Instagram TV, Instagram Stories, Facebook, YouTube, and programmatic banners. We also placed Zoro.com banners featuring directly related products in the same venues, driving relevance and closing the gap between awareness and engagement.