Corn meets revolutionary digital design.
Agriculture is one of the most complex industries on Earth.
As a nearly 100-year-old seed brand, Pioneer needed to shift its focus from the faces of farmers to the future by leaning into its innovative R&D advances. And what better way to showcase its category-leading technology than through a revolutionary digital experience?
Focusing on the technology behind Pioneer® brand corn products, we wanted to captivate our audience with 3D imagery and animations that highlight the unique properties of a Pioneer seed. The result? An endlessly looping, best-in-class digital experience that demonstrates the true technological benefits of Pioneer brand corn products. And this brave innovation did not go unnoticed. We’re proud to have the work recognized as June’s Site of the Month on FWA and Site of the Day for July 8 on Awwwards.
It all starts with a sketch.
See how we concepted this website and partnered with Resn, a digital experience agency, to bring the journey of a Pioneer seed to life: