The more we understand the whole business, the better we can sell it. We work hard to understand your channels and your audiences. That’s why we embed subject matter experts in our teams. We have farmers, ex-CMOs, veterinarians and entrepreneurs on our payroll.
In a distracted world, all media is earned media. We earn attention by focusing on the audiences: their values and their needs. Our B2B expertise helps us identify and prioritize multiple audiences and reach them with engaging creative.
Our clients deserve our best thinking and our best effort. That rarely ends at 5 p.m. because we consider “dedication” a job requirement. We believe there’s honor in standing by your word to deliver every time. Call it Midwestern, it’s just who we are.
Pioneer wanted a content-heavy email campaign to reach their 3,000+ sales force. Knowing these reps spend most workdays in their cars, we suggested a podcast series. In less than a month, we produced eight episodes that feature Pioneer experts explaining their innovative science.
Zoro, a subsidiary of W.W. Grainger, sells industrial supplies and business products online. Our debut work drives Zoro’s name recognition in this competitive category, showcasing how even mundane items become remarkable when every part plays a part.
Things get technical very quickly when trying to explain poultry pharma solutions. To sell their complex, vertically integrated offerings, we focused on the ultimate benefit: healthier chickens on the farm mean tastier chickens on the table. And better eggs too. This minor change drove a major innovation for the look of our work, earning industrywide notice.
Women make most pest control purchases. And they don’t just dislike bugs; they feel a visceral, primal reaction to things like termites. They want them dead, painfully would be fine. So we gave them exactly what they wanted …
The Intel Distillery is one essential source for food industry analysis and intelligence. Take a peek, it will make you smarter.
