We get up early. We stay up late. We make it our business to know your business. And your audience.

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Our Beliefs

Know the business

The more we understand the whole business, the better we can sell it. We work hard to understand your channels and your audiences. That’s why we embed subject matter experts in our teams. We have farmers, ex-CMOs, veterinarians and entrepreneurs on our payroll.

Honor the audiences

In a distracted world, all media is earned media. We earn attention by focusing on the audiences: their values and their needs. Our B2B expertise helps us identify and prioritize multiple audiences and reach them with engaging creative.

Keep your promises

Our clients deserve our best thinking and our best effort. That rarely ends at 5 p.m. because we consider “dedication” a job requirement. We believe there’s honor in standing by your word to deliver every time. Call it Midwestern, it’s just who we are.

We work hard. Our work does too: earning attention, creating engagement, driving sales.

Pioneer

Pioneer wanted a content-heavy email campaign to reach their 3,000+ sales force. Knowing these reps spend most workdays in their cars, we suggested a podcast series. In less than a month, we produced eight episodes that feature Pioneer experts explaining their innovative science.

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Zoro

Zoro, a subsidiary of W.W. Grainger, sells industrial supplies and business products online. Our debut work drives Zoro’s name recognition in this competitive category, showcasing how even mundane items become remarkable when every part plays a part.

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Zoetis

Things get technical very quickly when trying to explain poultry pharma solutions. To sell their complex, vertically integrated offerings, we focused on the ultimate benefit: healthier chickens on the farm mean tastier chickens on the table. And better eggs too. This minor change drove a major innovation for the look of our work, earning industrywide notice.

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Sentricon

Women make most pest control purchases. And they don’t just dislike bugs; they feel a visceral, primal reaction to things like termites. They want them dead, painfully would be fine. So we gave them exactly what they wanted …

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The Intel Distillery: our secret weapon for food and beverage insights.

The Intel Distillery is one essential source for food industry analysis and intelligence. Take a peek, it will make you smarter.

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“Bader Rutter’s brand development, design, and definition work has had a fundamental and enduring impact on InEight. It informs nearly everything we do internally and externally.”

“Bader Rutter helped us refocus our business on a market position that’s made us more relevant to a new generation of consumer, ensuring we’ll continue to lead the category we created.”

“Bader Rutter has helped us win and grow. With their help, we’ve dug hard and deep into the mindsets of our farmers to truly understand their needs and what they want from us. Our brand is strong and will only get stronger.”

“From the beginning of the agency search process, the Bader Rutter team demonstrated excellent marketplace knowledge, strategic insights, tactical execution capabilities and a successful track record with Corteva Agriscience Crop Protection and other industry-leading ag clients.”

“BR’s metrics dashboard drove our transformation from not knowing to knowing what works.”

“Bader Rutter’s intense focus on the needs of the customer led us to uncover new, meaningful ways to serve our clients and to remain relevant in a rapidly changing industry.”