Reaching lapsed users through better data integration.

Making data work harder requires integrating data services and analytics with your marketing automation.

Integrating customer sales data with marketing automation platforms creates a super-rich data trove for our analytics team.

So, when a client asked for an email campaign targeting lapsed users, we were able to execute customized messaging on a massive scale. By individually targeting 30,000 lapsed buyers based on their purchase histories, our always-on campaign delivered a 22% overall sales lift and an 800% ROI. Better still, since this program was designed to be scalable, our client can apply this model in the future with an even leaner upfront investment..

That’s not just performance marketing: That’s HIGH-performance marketing.