The Dieline Awards recognize the absolute best in consumer product packaging design around the world. Which is why we’re thrilled to have our design for Bunch Bar place third in the bread, cereals and pasta category. See how we brought the Bunch Bar brand to life.
Any surface can communicate something through design – especially a brand’s packaging.
Packaging is the means by which a brand connects with customers on a personal level. But creating good packaging goes far beyond choosing the logo and coloring. At BR, we believe it’s all in the details.
- It’s about the materials and finishes.
- It’s about the textures and shapes.
- It’s about what the consumer feels while opening it.
- It’s about creating a sensory experience.
It’s no secret that your packaging needs to stand out to avoid getting lost in a sea of alternative options. But that doesn’t mean it needs to have loud colors or insane textures. Sometimes simple is the best approach. It all comes down to creating packaging that’s aligned with the brand experience.
Here are a few ways we’ve elevated brands through packaging to create lifelong customers: