Acuity Insurance selects Bader Rutter as agency of record.

Partnership will elevate brand awareness for Acuity Insurance.

Acuity Insurance has selected Bader Rutter as the agency of record to increase its brand presence. Acuity Insurance is a world-class provider of home, auto and business insurance offerings and is known for its strong customer-centric focus. Bader Rutter will service the account from its Milwaukee headquarters, roughly 50 miles from Acuity’s headquarters in Sheboygan, Wisconsin.

“We rebranded the company a little over 20 years ago and are excited to partner with Bader Rutter to build out the next chapter of our success story. It can be challenging to pitch business during a pandemic, but with Bader Rutter, it was seamless. We felt like they have been our partners forever. We were impressed with their clear vision, creative strategy and approach to digital marketing,” said Trisha Krautkramer, general manager, branding, Acuity Insurance.

Customers often select Acuity for its best-in-class claims management and its best-in-class loss control. Customers stay with Acuity because of the close connections and relationships forged with the company. Acuity plans to continue growing from a regional property and casualty insurance player into the national stage – while keeping the “heart” of a smaller, more intimate business that has been integral to its reputation.

Our years of experience in insurance and financial service industries primes us to hit the ground running with Acuity, fully aware of both the challenges and opportunities within their industry,” said David Jordan, chief growth officer, Bader Rutter. “Our team’s knowledge in both B2B and B2C creates a powerful combination for multichannel brands, and we look forward to diving in and helping Acuity develop its national profile.”

Bader Rutter, founded in 1974, started out in B2B, navigating and mastering the complexities, audiences and channels between brands and end-users and was in fact named the No. 1 U.S. B2B marcom agency in 2019. The employee-owned agency’s experience now includes core work in agriculture, the food production system, animal and pet care technology, manufacturing, insurance and financial services.

“We like to say we are fierce champions of our customers’ success. This is a culture characteristic we share with Acuity who focuses on ‘fierce respect for each individual’,” Jordan said. “We don’t just know marketing and advertising, we understand how to market a service industry such as Acuity. We look forward to celebrating their customers and introducing more people to the Acuity way of doing business.”

About the Author

David Jordan is chief growth officer at Bader Rutter and also a member of the Executive Leadership Team. David leads our Chicago office and the BR Business Consultancy Group. His eclectic group includes MBAs, a former CMO from an entrepreneurial investment group, a veterinarian and the former commercial operations leader for a multi-billion-dollar business unit of a Fortune 500 company. The BR Business Consultancy Group consults clients ranging from Fortune 500 companies to innovative startups in food & beverage, agribusiness and pet care. Critically curious, David’s instincts allow him to look at markets differently and expand boundaries in practical, meaningful ways that grow businesses and brands.