Brave approach wins at the One Show.

The Growing Debate podcast wins Merit award.

We find ourselves in elite company. The Growing Debate podcast was recently recognized among the best in the world with a Merit award for the 2020 One Show awards. The One Show is one of the industry’s most prestigious award shows, honoring the best creative work in advertising, interactive, design and branded entertainment. Winners are selected from over 20,000 entries and some 50 countries.

Using a podcast series as a platform, we partnered with our client Corteva Agriscience to take an unconventional approach to tackling heavy topics facing American farmers, like race and gender inequities, immigration reform, climate change and the industry’s high suicide rate. This approach allowed for honest conversations from those on the front lines — farmers, ranchers and ag experts — telling agriculture’s real story to a largely urban audience.

“We are always striving to solve our clients’ challenges in powerful, breakthrough ways,” said Ned Brown, chief creative officer at Bader Rutter. “On this one, we were so fortunate to collaborate with a client who had the bravery to do such work.”

The series currently has active listeners in over 1,200 cities and a five-star rating on Apple Podcasts. The success and response to the work has led to the development of a second season, launching this summer. In the meantime, you can check out Season 1 here.

See below to watch the 90-second case study video created for The Growing Debate and used as the entry for The One Show. And make sure your sound is on, as it makes all the difference on this one.