Being digital natives, millennial moms care about what they feed their children so they do a lot of researching online. They don’t trust big corporations; instead putting credence in what their peers, friends and influencers think. And on social media, the prevailing norm is “big ag = bad.”
We sought to balance the discussion with credible content that answered questions about food production, technology and trends. We asked employees who were millennial parents to blog about their perspectives in a series called “Plate-Wise.” Importantly, they emphasized information, not persuasion.
To reach millennial moms concerned about modern agriculture, we tapped Corteva’s own millennial mom scientists. By sharing their perspectives on food and farming in a multitouch digital program, they brought more balance to online conversations.
We had 90 days to launch the first major new seed brand in four decades. That was challenge enough — then the pandemic hit. Happily, great ideas find a way. Sometimes they even earn BEST OF SHOW at NAMA!
Share your challenges. We’ll listen.
Better yet, we’ll get right to work.