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Pet Care Marketers:
Lead With Love

Veterinarians are always there for us.
We’re here for them.

Learn why at veterinaryhope.org →

Brightcove

We’ve noticed a growing dissonance between veterinarians, pet parents and pet brands.

Whether fueled by misunderstanding or miscommunication, it can result in disrespect and disconnects. Despite this, all share one powerful common bond: their commitment to the animals’ health and well-being. That’s why we advocate leading with love — for the animals and the veterinarians that serve them.

Veterinarian Testimonials

Insight 1
For veterinarians, it’s not a career. It’s a calling.

Most veterinarians connect their job with their identity. It’s not just what they do; it’s who they are. So they take anything that questions their reputation and commitment very personally. On the whole, veterinarians lead with their hearts, not their wallets or time.

 

Insight 2
For owners, their pet’s happiness and well-being are everything.

Almost all pet owners agree that they feel responsible for their pet’s happiness. But pets and their veterinary bills can be costly. Most people don’t truly understand the value of the services veterinarians deliver.

 

The Opportunity to Lead With Love
Build trust to reconnect the divide.

What if pet care marketers helped bridge the gap between pet owners and veterinarians? Veterinarians and pet parents don’t always see eye to eye, and pet brands often don’t seem to see veterinarians either. No one talks about the love they share in common. As a result, everyone suffers.


Here’s what veterinarians are saying:

“None of the companies see me as a person. They just want to sell their products and don’t care from who — Chewy, Amazon or the veterinarian. They all say they support the veterinarian, but in reality, they just want to sell their products and don’t care who does it.”


Here’s what veterinarians are saying:

“I wish they [pet care marketers] understood how hard we work to recommend their products or sell them. There’s a lack of support needs to be better.”


Here’s what veterinarians are saying:

“Social media has changed a lot. Clients think they know more than the vet. They no longer value our skills and professional advice. We are just script writers. There’s disdain there that didn’t used to be there.”


Here’s what veterinarians are saying:

“They’re [pet care marketers] really out of touch about what motivates veterinarians.”

If you’re unsure where to start building more powerful alignment with the veterinarians your brand relies on, we can help.

Talk to Us

3 golden rules for pet care marketers.

Our ongoing discussions with veterinarians reveal three golden rules they believe you as pet care marketers can follow. Adopting these suggestions would go a long way toward bridging the growing gap between you, veterinarians and pet parents.

View Article

Related Work

A veterinarian leads our pet care practice. How can we help?

Bader Rutter Pet Care Contacts:

Blair McConnel
Executive Business Leader, VMD, MBA

David Jordan
Experienced Food and Pet Marketing Adviser