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Signaling a new era: corn seed in 3D?
Revolutionary site experience earns recognition from FWA and Awwwards.
Founded in 1926, Pioneer is one of agriculture’s oldest and most iconic brands. But it needed to signal to its sales channels and customers that it is focused on the future. To showcase a re-energized Pioneer, we reimagined what an ag website could look like.
Through the choreography of real-time 3D assets and animation, we created a unique digital experience that told the behind-the-scenes process and cutting-edge science of Pioneer® brand corn products. The result? An endlessly looping best-in-class digital experience that won Site of the Month on FWA, Site of the Day for July 8 and eventually Best Site of the Year from Awwwards!
We’re honored that Pioneer trusted us to help tell their story in an innovative way.
In partnership with Resn, a digital experience design studio, we brought the journey of a Pioneer seed to life. And you can experience the Corn Revolution for yourself here: https://go.pioneer.com/cornrevolution
About the Author
Ned Brown is Chief Creative Officer and part of the Executive Leadership Team at Bader Rutter. He joined BR in early 2018. In that time, he has bolstered a strong foundation of creative talent already in the agency with over 30 new creative hires from all over the country and world. In his life before Bader Rutter, Ned spent 20+ years helping shape brands like Porsche, adidas, Audi and Apple. His work has been awarded in the Effies, Cannes, One Show, Ogilvy, Shortys, Awwwards, AICP, CA, Clios, and even a few film festivals. He lives with his wife and daughter in a 140-year-old home in Milwaukee, which is slightly drafty in the dead of winter.
