Michelle McBride on upcycling a sports drink
Chief Executive Officer,
GoodSport
CEO/Founder Michelle McBride is the founder and CEO of GoodSport, a game-changing sports drink brand that provides natural hydration powered by milk. With a vision to create a healthier, more sustainable alternative to traditional sports drinks, Michelle launched GoodSport after discovering that milk contains a natural source of electrolytes and nutrients essential for hydration. Her innovative approach focuses on delivering a scientifically proven, clean-label sports drink that meets the needs of athletes while supporting environmental sustainability.
Before launching GoodSport, Michelle had a successful career in law, which equipped her with the skills to navigate the complexities of launching a new brand in a competitive market. Driven by her passion for wellness and clean nutrition, Michelle worked alongside leading scientists and nutritionists to create a product that redefines sports hydration. Under her leadership, GoodSport has quickly gained recognition as a healthier, eco-friendly alternative, making waves in both the sports and natural food industries.
To make the product-based innovation of this dairy based sports drink truly resonate, we added emotion and a call to action focused on its all-natural foundation.
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