M1 Finance
This personal finance platform puts investing, borrowing and banking right in your hand. But a crowded category made brand awareness critical for continued growth.
M1 Finance
Driving awareness and name recognition in a crowded market.
For M1 Finance’s first foray into video, the challenge was clear:
establish the brand name in the minds of its ideal audience. The limitations of pandemic production helped inspire a breakthrough graphic mnemonic that drives the M1 name in these clever testimonials.