Engaging fans with tech-enabled packaging.
MobCraft Brewing: Packaging provides a tremendous untapped marketing platform. Personalizing it with social digital technology takes it to the next level.
Engaging fans with tech-enabled packaging.
Challenge
MobCraft Brewery’s Mondo Lucha is a basic lager, essentially a commodity product. Aside from the colorful name we gave it, the beer itself had few distinguishing features. Somehow, we needed to sell cases.
Solution
Our design team wanted fans to see themselves in the brand. We created six cans featuring different Lucha libre wrestlers. Each design integrated a QR code linked to a Snapchat lens that micro-targeted rabid fans and literally put them in their favorite wrestler’s mask.
Pfizer Animal Health
Pfizer Animal Health, Dairy: To re-ignite plateauing sales, we focused on veterinarians to drive recommendations to dairy producers.