Crisp

Redesigning a super-premium tech brand.

Challenge

Based in Leeds, UK, Crisp wanted to expand the footprint of its world-leading social media safety solutions more broadly in the U.S. With an unmatched combination of security-grade AI and human risk analysts, Crisp needed a new brand identity that reflected the service’s exceptional quality.

Solution

We developed a new logo and an entirely new identity system: colors, fonts, layouts and graphics. We also produced an image library of over 300 photographs, creating a distinctive look of blurred motion in urban environments to represent Crisp’s always-on, constantly moving nature.

Crisp

As the leading global supplier of social media safety solutions, Crisp asked us to reimagine their brand to convey a more high-end feeling to help them create the proper expectation with new clients. We developed a new position and entirely new brand look.

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