Building excitement for a new product.

Launching the Case IH AFS Connect Magnum series tractor.

To introduce this new high-horsepower tractor, we executed a successful social media teaser campaign earning 3 million impressions and 700,000 video views. For the first time, we used a dealer-enablement tool called Promoboxx to equip dealers with materials and teaser content to share on their own social media channels.

To build excitement and give social media an opportunity to publish custom feature stories, the launch started with a VIP ride-and-drive in Phoenix, Arizona, where Bader Rutter and Case IH brought together 12 key media contacts and influencers for an early introduction to the AFS Connect Magnum series tractor. Content and testimonials from these experiences were shared after the official launch.

The official unveilings at agricultural trade shows were attention-grabbing and widely attended (smoke machines and all), with producers also tuning in on Facebook Live.

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