Leveraging First-Party Sales Data for Business Growth

About the Author

Andy Penkalski is the marketing automation lead at Bader Rutter. He and his team help Bader Rutter clients hone their first-party media and data acquisition strategies that, in turn, allow them to maximize the impact and personalization of these owned channels and destinations. Prior to joining Bader Rutter, Andy spent much of the last decade in the Software as a Solution (SaaS) space, working as both user and promoter of essential B2B MarTech platforms. While Andy and his team love finding new ways to enhance the personalization, timeliness and relevancy of all email and SMS marketing efforts Bader Rutter supports, they are equally passionate about helping clients manage and track the progress and outcomes of their ever-evolving customer journeys.