Cobb

A direction-setting brand transformation.

To capture its evolution from a major chicken breeder into the poultry genetics leader, we updated the Cobb brand with a forward-looking design refresh. We started by creating a new positioning strategy of the Cobb Edge:

COBB IS ALWAYS ON THE EDGE
OF SOMETHING BIG.

Then we created a new look that showcases Cobb’s science-driven credentials and builds on its relentless drive for improvement.

Cobb

After more than 100 years, Cobb wanted to evolve their branding and assert their science-driven credentials as the leading poultry genetics company.

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Our 50th Celebratory 6-Pack

To celebrate our Milwaukee based agency’s fifty years, we designed a Celebratory 6-pack. And this frosty promotion earned a 100% open rate.

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