Acuity Insurance
Acuity Insurance has long nurtured a people-first culture. We made that the heart of their new brand campaign.
As a super-regional brand, Acuity Insurance needed to generate awareness among large, well-known competitors that outspend them 10:1. But how could they create meaningful differentiation in a commodity category?
As a mutual insurance company owned entirely by their policyholders, Acuity has a longstanding ethos of “people first.” Their culture is their difference; truly caring about what’s most meaningful to their customers.
Acuity Insurance has long nurtured a people-first culture. We made that the heart of their new brand campaign.
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