Prairie Fresh USA Prime®
To establish a level above commodity pork, Prairie Fresh introduced proprietary technology to analyze their most premium cuts. We built an entirely new brand around this new standard: Prairie Fresh USA Prime.
Prairie Fresh USA Prime®
Establishing a higher standard for pork.
Challenge
Fresh pork is largely commoditized with little to offer that’s truly premium. Prairie Fresh set out to change that by developing technology that identifies the top tier of all its fresh pork for taste and tenderness. Which meant we weren’t just introducing a new brand; we were establishing a new category.
Solution
We built Prairie Fresh USA Prime® from the ground up, creating a premium feel at every touch point. We drove disruptive messaging across channels, from food service sales brochures to the meat case. Then we enlisted leading chefs as brand ambassadors to elevate expectations.