Bunch Bar
Building a philanthropic snack brand.
Challenge
Our client had a vision: She wanted to help address food insecurity for inner-city kids by creating a snack bar that integrated giving into sales. She knew how to make one with unmatched flavor and texture, but she had no name, no package and no marketing plan.
Solution
Together, we created a new brand from scratch, anchoring it in a story as sincere as its intentions. We developed words, imagery and code that brought together the humanity and love behind the product, launching it with social promotion and a Shopify site.