Zoro
Showcasing an audience. Literally.
Challenge
Zoro.com aims to be the one-stop online destination for everything B2B companies need to keep their businesses running. With millions of SKU’s, they need to continually drive awareness and build direct connections, particularly with their targeted market segments of contracting and manufacturing.
Solution
We created Crafted: a social media documentary series celebrating makers in the contracting and manufacturing industries. Without a single model or special effect, Crafted’s stories of the challenges and triumphs of these skilled men and women earned unprecedented engagement and boosted brand awareness.