Pioneer

Making Pioneer sound new: The Corn Revolution podcast.

Challenge

We needed to find a new way to reach Pioneer’s 3,000+ sales force and signal major changes. For 10 years they had aggressively pursued new technologies for developing and testing seed corn. They asked us to explain this and their new products with an email campaign.

Solution

Given how revolutionary this was for the company, we wanted a bigger splash. So we made the medium the message. Building on the insight that Pioneer sales reps spend most of their workdays on the road, we created an in-depth twelve-episode podcast.

Pioneer

Pioneer wanted a content-heavy email campaign to reach their 3,000+ sales force. Knowing these reps spend most workdays in their cars, we suggested a podcast series. In less than a month, we produced eight episodes that feature Pioneer experts explaining their innovative science.

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