Meet Broccoli Mom
Balancing the argument.
GMOs spark endless online debate. To enter those conversations, Corteva Agriscience recruited its own scientist moms, enabling them to share their own perspectives. We illustrated their essays and posts with playful, authentic visuals that brought familiar family foods to life. That was harder than it looks. It all started with one talented Bader Rutter designer hand drawing storyboards. Like these:
With the help of a food stylist, we used real food to create these images. And, thus, Broccoli Mom was born. Here’s a behind-the-lens look at how we brought real food photos to life using stop motion and creative illustration.