Why would a pharmaceutical company create a children’s book?

To help share its customers’ story

Zoetis is a global animal health company dedicated to supporting animal health professionals, including veterinarians, livestock producers, and people who raise and care for livestock and companion animals. Typically, this support is delivered in the form of quality medicines, vaccines and diagnostic products, complemented by genetic tests, biodevices and a range of services. But sometimes, it’s broader industry support.

Zoetis customers put so much passion into caring for their animals. They live and breathe the human-animal bond. They deeply revere the circle of life and their part in it. Unfortunately, too many people not involved in agriculture and animal care don’t understand that. The U.S. Zoetis Cattle team kept hearing its customers say they needed someone to help tell their story.

So, while Zoetis usually focuses on helping farmers and large animal veterinarians care for animals day in and day out, we wanted to be a voice in helping tell their story. . With Zoetis, we collaborated with AgStoryTellers, Amanda Radke and Michelle Weber, to craft a children’s ABC book about caring for cattle, titled C is for Care. The book is available at amazon.com and at amandaradke.com, and all proceeds go back to AgStoryTellers for ag literacy.