News
What’s “next” for social media?
Our team shares biggest social opportunities
Social media is constantly changing, making it nearly impossible to stay up to date on the latest features, algorithm changes and trends across platforms. That’s where our team comes in. Bader Rutter’s social media team of six dedicated experts has more than 45 years of combined social media experience. The best part? Since their areas of expertise all differ, we’re able to offer our clients unique perspectives to meet their goals. Here’s what each member of our team sees as the next big trend or opportunity on social:
Andrea Bolyard
Director, PR and social media
“While not a new tool, don’t skip opportunities to listen to what people are saying about your brand, your competitors or a topic that’s important to you. You might get an insight that shapes a campaign or product development in a really exciting way.”
Kate Newman
Group Leader, social media
“Social shopping is emerging as people want to buy what they want right when they see it while scrolling social news feeds and tapping their Stories. With the advancements in e-commerce that platforms like Facebook, Instagram, Pinterest, Snapchat — and soon TikTok — are making, consumers can now make purchases without leaving the app. That means more sales for clients. Win-win!”
Eric Nielsen
Senior Account Executive, social media
“Through the integration of data, we can help provide targeting options to find the right people, at the right time, to engage with our content.”
Erica Noonan
Account Executive, social media
“Brands need to humanize their social media content, and there’s no better way to do this than to tap into the content being shared out by customers and employees. User-generated content helps a company’s news feed become more relatable, authentic and credible.”
Willow Warell
Assistant Account Executive, social media
“Short and engaging videos are increasing across platforms. The enduring popularity of TikTok has proved that you can get a captivating message across in 15 seconds or less!”
Sandy Ritschke
Account Supervisor, social media
“Experiential marketing and thinking beyond a simple branded statement are emerging trends we’re working into campaigns. There’s an opportunity for our clients to build brand experiences in ways that work outside of a traditional advertising mindset.”
