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A New Era for Pet Care Marketing Begins
Have ideas? I’d love to hear them and help craft a program with impact.
What’s ahead: In the next article of this series, we will look at understanding the powerful role of the veterinarian, and how pet marketer/vet partnerships can be mutually beneficial and fill an important customer need for information.
About the Author
Blair McConnel, VMD MBA, brings extensive experience to the Bader Rutter Pet Care Practice. She is a veterinarian who worked in the industry for ten years and led Zoetis’ marketing team. She has also led several start-ups, including two businesses which provide management and business consulting services to veterinarians. With a passion for growing businesses, her belief is that good strategy is the foundation to growth.
