News
New Chicago office amplifies food and beverage practice
New business wins and industry expertise fuel growth and expansion for Bader Rutter.
Bader Rutter has launched a new full-service location in Chicago to keep pace with the firm’s fast-growing food and beverage practice. The expansion on Michigan Avenue in downtown Chicago strengthens services currently provided to an extensive client roster headlined by powerhouse food and beverage brands, including McCain Foods, Tetra Pak and Seaboard Foods.
“Chicago is the food and beverage capital of the United States,” said David Jordan, president of Bader Rutter. “Expanding to our new home on Michigan Avenue cements our position as a destination for the industry’s leading brands and professionals.”
Recent wins in the food and beverage space helped Bader Rutter attract talent with a background in large-scale consumer brands, foodservice and CPG. This experience builds on the agency’s extensive background in the food production system.
“Achieving success in food and beverage requires experience, creativity and a heavy helping of know-how – these have been keys to our growth, success and stability for the past 50 years,” Jordan said. “The expertise and advanced skill set of our talent pool allows us to deliver more than our clients may expect from an advertising agency.”
Backed by research and experience.
In addition to recently hiring a trained chef and former high-end restaurant owner as the agency’s food service practice lead, Bader Rutter has welcomed professionals who have worked with industry-shaping brands, including McDonald’s, Molson Coors, Gatorade, ConAgra, Tyson and Kraft Heinz. The agency’s food production system know-how is further fueled by IntelDistillery.com, which has scrutinized topics and trends driving the food and beverage industry since 2012.
“Our purpose is to grow brands, transform businesses and reshape industry categories,” Jordan said. “Keeping our finger on the pulse of the industries we serve enables us to fiercely champion our clients’ success and solve business challenges with unmatched creativity.”