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Create customer connections through personalization.
You can customize a lot more than just digital.
Personalization and dynamic content reign supreme in today’s digital marketing world. But tailoring your message and making a custom-made experience for your audience is not limited to digital. Last fall, Zoetis sales reps hand-delivered customer-curated gift packages to longtime (we’re talking, like, a decade long) customers of its genetic testing offering for CLARIFIDE® and CLARIFIDE® Plus in appreciation and recognition of their long-term loyalty and partnership.
The package included a custom-stitched flag featuring their farm name, location and the logo for CLARIFIDE. The gift also included a custom-painted Holstein or Jersey cow statuette reflecting the farm’s favorite and most-prized cow with a personalized engraved plaque. Alongside the personalized gifts, each customer received a handwritten thank-you note from the Zoetis Dairy leadership team and a $50 gift card from Domino’s Pizza®.
Here are a few photos of the customers with their personalized flags:
“I was able to safely deliver four of the CLARIFIDE anniversary packages in my territory. They were all surprised and really appreciated the token of our appreciation!”
– Kathryn Hohmann Browning, Zoetis Territory Business Manager, Dairy
Looking to reach customers in a unique and personal way? We can help.
About the Author
Laurie Underwood, director, Public Relations, has a holistic multichannel approach to communications that stays firmly rooted in addressing strategic business needs. Having grown up on a dairy farm in central Wisconsin, she earned her degree from the University of Wisconsin School of Journalism. Laurie has extensive experience on major ag brands like Zoetis, Pfizer Animal Health and Corteva Agriscience. She also has worked on the client side, launching a nutrient management and equipment company.
