Building Emotion and Connection Into the Heart of B2B Marketing

Throughout 2023, Bader Rutter’s President David Jordan has been speaking to one major change that all B2B marketers need to embrace.

It’s the need to build emotional connections that drive your target audience, particularly with business audiences.

In his latest conversation on BBNmixtape, David discusses why brands must evolve away from leading with facts, figures and KPIs and shift to a long-term relationship-building strategy.

Download and listen to the full episode by clicking here: