Bader Rutter CCO Analyzes KFC’s Controversial “Finger Lickin’ Good” Work in Campaign US

Brown calls for industry to ‘shift its thinking’

In light of the recent controversy with the global restaurant chain’s “witty attempt” to apply its long-time slogan, “It’s finger lickin’ good,” Bader Rutter’s Chief Creative Officer Ned Brown called on the advertising industry to re-evaluate its review processes and procedures in an article for Campaign US.

Speaking to online reactions with any campaign, Brown notes that “All of us who are in this business know that someone may only ever see one thing, so that one thing has to be right.”

Read Ned’s full perspective on creative process checks and balances here, but sorry, it is a paywalled site.