News

A Big Showing at the Elevation Awards

Each year, the B2B Marketing Elevation Awards recognize exceptional work that exemplifies the most innovative creativity and strategic thinking in the business.

So winning four Elevation awards feels really, really, really, really good.

Our high-profile work around the launch of McCain Mini Mashers™ potato bites to the restaurant channel earned a Gold and two Silvers. Recognized in three categories — best live event, best social media/influencer program and best brand initiative — the combination of awards reflect the multi-platform strategic integration behind the campaign effort.

We are also extremely proud that our team for Draxxin won a Silver in the best growth marketing program category for its lapsed user campaign. This Zoetis brand used an innovative approach to data optimization to drive real results in relatively short order.